If a picture is worth a thousand words, imagine how much more it’s worth when it’s converted into Rands or Dollars! In the ‘good old days’ before e-Commerce and online shopping we didn’t have to worry too much about putting our products out there in terms of advertising for our customers to buy.
Face-to-face interaction and the closer-knit communities meant you only had to make sure you have at least one satisfied and happy customer to get the word out.
Things have changed a lot and in our fast moving and modern times E-commerce is very dependent on pixel perfect photography.
Consumers cannot simply walk into your shop anymore and pick up, sit on, sit in or even taste the product they are interested in.
The only means many of us will shop in future is via an e-commerce website – and we need to make a buying decision based on only seeing photographs, videos and at most some testimonials.
For online retailers, product photography for e-commerce needs to supplement the 5 senses for the item that a shopper would normally rely on to make a purchase decision in-person, and then to increase the odds that they will actually click ‘add to basket.’ Quality product photography should be able to replace more than 50% of the customers five senses.
Every retailer should be aiming to showcase their products to their fullest to their potential clients. Something we often forget as online store-owners is that while you may know your product inside and out, your customer may not.
Today’s web-savy customers know how to seek out information that will inform and steer their buying decisions, such as online reviews, social shares, Pinterest boards and bloggers, to name but a few.
Therefore presenting products through quality photography enables an e-commerce retailer to cut through the ‘noise’ and add value and worthiness.
Good photography adds authority and thus generates the trust of the customer.
There is a lot of discussion about the ‘perceived value’ of a product, in the eyes of a customer. This is especially important when distinguishing between competitors. When a customer is faced with two identical products, with identical prices on separate websites, it is usually the quality of the photography used to showcase the product that will convert the sale. By nature, humans look and browse things that look good on eye. So it’s no surprise good photography can lure to sell more.
Pixel perfect photography for e-commerce have these things in common:
- Simplicity and viewing options – photos of the front, back, sides and a grouped shot is essential.
- Consistency – a clean background for pack-shots and a relevant bit of ‘clutter’ in lifestyle photos guides your potential client towards the selling points of your product. Think ingredients of skin-care products, like essential oils.
- Neatly edited transparent backgrounds of pack-shots when images are placed on your website’s coloured background will make the images pop and eye-catching.
- Use website optimised high-resolution photography on your website as much as possible. Not only does this showcase the product best, but it also allows for clearer images on retina screens (Apple devices) and the ability to add a detailed zoom feature to the website.
- Label and product colours are correct and true to the real item to avoid mis-representation. Labels are often part of the brand identity and need to confirm to the official brand colours.
We recommend you invest in good photography as non-negotiable aspect of your e-commerce project.
We will be happy to assist you with top quality photo of your products – no matter how big or small they are. We can either come work in your space or shoot in ours.
Speak to Lynn today about Hot Coffee Media’s product photography packages.